launch campaign

/lɔːntʃ kæmˈpeɪn/

noun phrase

  1. A planned marketing or promotional campaign whose purpose is to introduce a new product, service, brand, or initiative.

    B2

    countablebusiness/marketing

    • "The company began its launch campaign with a series of online ads."B1
    • "The launch campaign used videos and social media to attract attention."B2
    • "A well-designed launch campaign can create demand before a product is even available."C1

verb phrase

  1. To start an organized effort to achieve a goal, especially in marketing, politics, or social change; usually written as 'launch a campaign'.

    B1

    transitive; usually used as 'launch a campaign'

    • "The group launched a campaign to clean the park."B1
    • "The organization launched a campaign aimed at changing public attitudes toward waste."C1

Common mistakes

  • launch campaign→launch a campaign

    When 'launch' is a verb and 'campaign' is its object, use an article: launch a campaign.

Collocations

product launchmarketing campaignadvertising campaigncampaign launchproduct launch campaign

Word family

launchcampaigncampaignercampaigning