successful product launch

noun phrase

1. the process or event of introducing a new product to the market in a way that achieves its goals, such as strong sales, customer awareness, and wide adoption

   B2

   countable

   • "The company celebrated a successful product launch after thousands of people ordered the new phone."B1
   • "A successful product launch requires good marketing and a clear target audience."B2
   • "The startup's successful product launch established it as a serious competitor in the industry."C1